How We Do It
All Together Now implement these strategies by creating a social media package to promote the benefits of cultural diversity, reduce the incidence of racism, and address cultural misconceptions in Australia. We intend to apply a principle by installation artist Jenny Holzer: “Use what is dominant in a culture to change it quickly.” That is, we intend to implement ongoing, deliberate application of mass media in a similar way to that used by corporations, government agencies and the like to change the culture of racism in Australia. The tactics used by these bodies has been undeniably powerful. We use courageous, positive, evidence-based messages and images.
We combine online and traditional educational and campaigning techniques with leadingmla citation maker conclusion examples Australian research on racism and social cohesion to deliver accessible, targeted and effective social marketing.
The Building on our Strengths report identified social marketing strategies as being an affective strategy to address racism.